With the transition to HDTV in full swing, and worldwide Plasma sales rising 87% in the last quarter(1), Panasonic, the industry leader in Plasma and HDTV, is launching the
Panasonic Plasma Concierge(TM) program — an expanded customer support program for current and new owners of Panasonic Plasma televisions.

"Panasonic believes the nearly three million consumers who are expected to purchase Plasma TVs this year are entitled to extra assistance to ensure they enjoy an easy transition to HDTV and get the full value of their investment," said Andrew Nelkin, Panasonic's Display Group Vice President.

The Panasonic Plasma Concierge program will provide advice and answers to users to help them get on with the experience of enjoying HDTV's benefits. The company is investing more than $15 million in this unique program, including upgrading its customer call center in Chesapeake, Virginia, enhancing its website and taking measures to improve the overall
customer experience.

Recognizing that HDTV is still a new technology to many consumers, Panasonic believes that it can help to guide plasma customers through the details of properly enjoying HDTV service. The Panasonic Plasma Concierge program is designed to provide consumers with the tools they need to maximize the performance of their high definition home theater experience.

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