A Worcestershire-based presentation and communication company has become one of the first of its kind to introduce the use of revolutionary High Definition (HD) technology.

DRP Group, which is located in Hartlebury, has just received its brand new Sony HDW 730 camera and kit which will be used for the production of corporate film and broadcast projects.

High Definition is a completely new form of transmission which has just been launched across Europe.

The format produces much higher quality visual images than has been possible with previous formats. HD is rapidly becoming a household term and this will increase dramatically during 2006 with more and more television programmes transmitting in HD, including the World Cup and Wimbledon sporting events. Sales of HD-ready TVs are rapidly increasing and HD DVD will be launched later this year.

The purchase of the new camera is phase two of DRP's HD investment. Last year saw the company refurbish its editing suites and studios, which included the installation of HD equipment. This latest phase enables HD to be taken on location and phase three will follow later this year.

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