Fujifilm USA has announced the availability of a new 10-MegaPixel digital camera in the form of the Fujifilm A150. This slim digital still camera sports a 3x Optical Zoom, large 3.0" LCD, Face Detection technology and is designed specifically for the digital camera buyer looking for an affordable yet user-friendly upgrade to their current digital camera.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon. The A150 also offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm U.S.A., Inc. “The new A150 combines this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

Face Detection Technology

The A150 also utilizes Fujifilm’s acclaimed Face Detection Technology that identifies and prioritizes up to six faces in a framed scene and then adjusts the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured, the A150 instantly checks each detected face for red eye, and if found, corrects it automatically in the camera, avoiding the process of editing later.

Features

• Movie Mode: Captures movies with sound at 30 frames per second.
• New Design and Slim Body: Very slim 21.7mm body and sleek casing allows for portability and photography on-the-go.
• Internal Memory: When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
• AA Battery: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

The A150 made its debut in February 2009 with a retail price of $129.95.